SkiStar is one of Scandinavia’s leading mountain tourism companies, operating destinations across Sweden and Norway. The company’s business concept is to create memorable mountain experiences by offering complete solutions for active holidays throughout the year. Its operations are organised into three segments: operation of mountain resorts, hotel operations, and property development and exploitation.
SkiStar’s destinations are located in Sälen, Åre, and Vemdalen in Sweden, as well as Hemsedal and Trysil in Norway.
“Demand for mountain experiences remains strong, and we continue to see significant interest in our destinations. Through ongoing investments in guest experiences, sustainability, and year-round operations, we are strengthening SkiStar’s position as a leading player in Nordic mountain tourism.”
During 2024/25, SkiStar’s operations were characterised by continued strong demand for mountain holidays and winter activities, while the industry was influenced by varying weather conditions and evolving booking patterns. SkiStar reported stable demand and strong guest volumes across its destinations.
